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Vogue Arabia debuts online with digital first strategy

Vogue Arabia debuts online with digital first strategy


Vogue Arabia debuts online with digital first strategy

JEDDAH: Vogue Arabia’s bilingual online platform goes live today on Tuesday. Vogue.me, a historic, digital-first launch for the Vogue brand, precedes the print launch, slated for spring 2017.
“The Arab world has always been a source of enchantment, dreams, mystery and beauty. As we experience a creative renaissance with technology at its core, we aim to raise the bar, providing the region with authentic, bespoke and carefully curated content. Vogue is built on heritage and storytelling. So is Arabia”, says Vogue Arabia’s Editor-in-Chief Deena Aljuhani Abdulaziz.
Key editorial launch pieces include an intimate cinematic encounter with Lebanese designer Elie Saab, directed by Elisa Sednaoui in Beirut; an insightful interview with International Vogue Editor Suzy Menkes on the Middle Eastern fashion scene; a video exclusive with Gigi Hadid, and the definitive edit of the most stylish abayas to stock up on for the autumn season, among many others.


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